ulta: a store rediscovery

through this store reimagination, we’re crafting meaningful experiences that invite guests to embark on a journey of discovery centered around community. the beauty bar transforms into a vibrant social hub, enhanced with activation points that inspire exploration. we’ve also designed a calming space focused on fostering collaboration and connection, offering a more enriching and shared beauty experience.

these points continue throughout the store, maintaining this engaging experience through the whole ulta journey.