starface campaign

gen z consumers are smack-dab in the middle of adolescence, an upheaval of hormones and tremendous changes to both the brain and body. for many this can also include pimples. how can we make dealing with zits simpler and easier to manage with less self-consciousness and/or embarrassment?

the solution is to advertise starface patches as an accessory since this product is not only acne treatment but also a fashion statement. the consumer can wear it like jewelry, or a belt or bag. these posters showcase starface by putting the patches in situations where you would find accessories, such as on a hanger, on a clothesline, or a jewelry box.